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How To Write A Press Release

FREDERIC J. BROWN/AFP/Getty Images Headline. Opening sentence. Body. (What’s the story, why does it matter?)  Contact information. These are the ingredients of a successful press release. Professionals and entrepreneurs should know how to write to create one. Shockingly, many of them don’t. They are formulaic, by nature, but so are poetry, tweets, columns and other written communications.  Everyone has constraints. Chefs work within...

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