Amidst the turmoil of an interconnected digital world, businesses scramble to get the exposure they need to rise above the noise. Despite the growth of new communication technologies, press releases are more important than ever. They are a powerful tool that will help you communicate what’s happening at your company with those that matter most to you – that is...
READ MORE Press release checklist: The ultimate step-by-step guide
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FREDERIC J. BROWN/AFP/Getty Images Headline. Opening sentence. Body. (What’s the story, why does it matter?) Contact information. These are the ingredients of a successful press release. Professionals and entrepreneurs should know how to write to create one. Shockingly, many of them don’t. They are formulaic, by nature, but so are poetry, tweets, columns and other written communications. Everyone has constraints. Chefs work within...
When Steve Penn announced earlier this month that he’s suing the Kansas City Star[1], the news sparked an interesting discussion about journalists’ use of press releases and whether it’s OK to use them verbatim, without attribution. Penn was fired from the Star[2] last July after editors found that he had lifted material from press releases several times dating back to...
READ MORE 6 ways journalists can use press releases effectively
